The Brand

APMHX is a premier amphitheater that excels in hosting live performances. Its outdoor seating allows attendees to enjoy fresh air and a breathtaking view of the night sky while experiencing high-quality sound from state of-the-art speakers. The modern LED concert display further enhances the visual experience, creating a memorable atmosphere that distinguishes APMHX from other venues.

The Goals

In order to effectively create a visual identity that evoked energy and quality, the brand had to be clean, yet energetic; Modern, yet appealing to younger and older audiences. 

This was achieved though the minimal palette used throughout the designs, energetic yet clean, quality images used in conjunction with type and elements, and the use of negative space as key to a clean solution.