Ford Museum Mustang Exhibition

About the Concept:

This a concept for an exhibition at a fictional museum, the "Ford Museum". The concept pieces include the logo and marketing ad solutions needed to effectively promote the upcoming exhibition. 

There are posters, magazine and online ads, invitations to the grand opening party, as well as a brochure that is sent out to the local area and Ford dealerships to promote the upcoming event.

About The Logos:

The two logos represent the feeling and look of the overall Museum and Exhibition. To keep a sleek and car-oriented brand, the primary colors are grey scale, with blue and red supporting the mustang logo, a hint at its history.

The Ford Museum logo needed something to give it an emphasis on the vehicles and it's history, and the solution was to use the type to hint at the shape of a classic race car.